Get Found By Customers Using Local SEO in London
- Generate leads that are highly receptive to buying from you – because they found you, rather than you marketing to them
- Position your business to be at the right place, at the right time
- Focus on generating business from this kind of campaign – not just getting highly ranked for the sake of it
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Why SEO matters
Local SEO is a very similar process to any other SEO campaign – but with one important difference, which is that you are seeking to rank your web pages for relevant searches in the local area of your business.
As an SEO agency that is a SEMrush Partner, we pride ourselves on being local SEO experts.
On top of that, all our SEO consultants within the agency must be fully Google Ad Certified, including being certified on Google My Business, Google’s local business optimisation feature.
(…) within our specialist practice providing SEO campaigns to businesses in London, we also provide local SEO services to those who are looking to improve their digital marketing to attract customers in London itself to get into contact with your business to then buy from you.
Local SEO marketing follows nearly the same process as our regular SEO campaigns. The main difference between is that the terms that you subsequently get people to visit your website and business from, are instead coming from relevant local searches, usually including the word ‘london’ in the search bar.
As you may already be aware if you have gone to our pricing page, you can see that we do not follow the traditional agency pricing model. We do not respond to requests for proposals, and we do not sell any packages, given that our research has shown both to be extremely ineffective for SEO companies to provide clients with the high level of service and results that they are after.
Instead, we follow a model where we provide you with a bespoke diagnosis of whatever problem has led you to us, so that you can get exactly what you need to achieve your business goals through your marketing.
So instead of receiving a ‘one size fits all’ package from a marketing agency that is just focusing on it’s own operational costs, we instead provide you with exactly what is needed to move the needle in a meaningful way to your business.
For the rest of this web page, we will now explain who a local search engine optimisation campaign is suitable for, and who it is not suitable for, so that you can be as informed as possible in your process to find a suitable digital marketing agency to work with.
Who is Local SEO for?
Simply put, local SEO makes sense for local businesses. It is for any business that wants more customers from it’s local area.
If you sell products or services to the people who surround the physical location of your business, and those people are actively searching for you online, then local SEO may a lucrative avenue for you to pursue in order to organically increase your local online presence to potential customers, drive more traffic to your site and therefore generate more sales in your business.
Local SEO will also be an attractive proposition for a business that wants to bring in a higher volume of people without having to pay from an advertising budget individually for every single person. (This point should be expanded a bit more).
Local SEO will also be a good fit for businesses who can be patient when it comes to seeing the fruits of a campaign like this. All worthwhile SEO strategies are long term campaigns. They do not provide instant success, and we recommend that you treat anyone who can promise you such things with suspicion.
Ask around to fellow business owners, and any of them who have had success with SEO will tell you that it takes time.
This is for a simple reason – it is not advertising. We aren’t paying to interrupt people’s day with our messaging. We are positioning ourselves within online searches so that when they are actively looking for us of their own accord, because they have purchase intent (they decided themselves that they wanted to buy),
Who isn’t Local SEO for?
Whilst it may seem obvious, it’s important to point out that local SEO doesn’t make sense if you aren’t selling a product or service to people in a local area. If you only sell your products online, you will want to think twice before engaging in a local SEO campaign. How can it make sense for your audience to know you are a fit for what they are searching for if you aren’t in their local area after they have been searching for it?
Local SEO is a bad fit for a business who is in a desperate state, and needs quick results to get it out of a bind. If you are looking to Local SEO to magically stop your business from going bust because you only have nine months or so before the doors shut for the last time, Local SEO is not the silver bullet that you are looking for.
This is because as mentioned in the section above, Local SEO is a long term process, and the rewards from such a labour do not bare fruit overnight. Occasionally, some business owners get the wrong end of the stick here, and engage in some magical thinking to believe that local SEO will be able to quickly generate new business without you having to pay for it. That’s not the case at all. Just because Local SEO has the word ‘organic’ in it, do not mistake that for ‘free’.
Good SEO costs money, and on top of that it doesn’t generate instant results. There’s a lag time between investing in getting the work done, and then seeing the new enquiries, phone calls and sales come into the business once the increase in traffic begins to generate.
Although, for a section of you, this will actually be very good news – because it creates a higher barrier to entry for your competitors to be able to vie for that top spot in your local area. If they aren’t willing to put in the necessary long term investment and you are, then it means that they aren’t able to compete with you because they aren’t willing to bare the costs involved in generating new inbound leads and sales.
As an agency of SEO specialists, we have seen this play out time and time again – it’s a matter of ensuring that you understand what the process looks like from the beginning, so that there are no nasty surprises, and you can see the great results once the campaign has reached the point at which it generates incoming traffic of people who believe they have naturally found you, instead realising that you were actually actively working towards being found by them for that very moment.
What are the differences between local SEO and regular SEO?
The main differences in a London SEO campaign is the addition of the Local Pack in the search results. So instead of just ranking your business webpage high up in the search results, there is now a second thing to compete for too, which is a position for your business in the maps.
In Google, this involves optimising something called a Google My Business page so that it can rank highly in the local map pack. When somebody searches for a term that relates to a local area, Google Maps shows three of the top businesses related ot the search term above the search results.
Rank your business location in the top three for the local packs and your website in the top three of the search results for a search term that is searched by your customers as they are looking to buy from you but without mentioning the name of your business specifically, and you’ll be laughing all the way to the bank.
You’ll be right at the top of mind for any customer in your local area who has just decided to either research what businesses can solve the problem that you solve, or the ones who are ready to buy. Both groups are very valuable.
What are the similarities between local SEO and regular SEO?
Ranking your webpage high in the search results still follows the same process as any other national or global SEO campaign. The work that we do as your agency remains exactly the same – the main difference is when it comes to ensuring all the extra local things, like Google My Business amongst other things on different search engines, are all connected and optimised correctly.
The link building process, the keyword research process, the competitor analysis, the website analysis – these things broadly remain the same. For more information on these and how we organise them for our clients, please check our page on other SEO services.